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raising awareness in the family market

 
A royal
escort
MINI by Easywalker

When Prince George was born, many businesses in the UK nursery trade created a Royal Baby inspired product.

Dutch stroller brand, Easywalker approached us to gain access to Clarence House. We advised that product placement was highly unlikely and that there would be a media storm over the new ‘royal baby’ products available.

We stole a charge on the UK media to gain product placements, reaching over 3 million parents, including the front page of Gurgle.

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Vista are efficient, fast and wonderful to work with. Bursting with ideas, suggestions and an array of brilliant brands and products, they understand our target audience and the magazine itself and they are one of the few agencies that I can rely on when I've got a tight deadline or need help with editorial content.

Alison Potter
Prima Baby & Pregnancy