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integrated brand building

a brand

US nursery brand, Graco had been a little unloved in the UK for a few years, with limited marketing spend. When the brand was brought under the Allison Brands portfolio, they approached Vista to help reignite the brand appeal to the UK audience.

We identified a fresh, fun and relatable tone for the brand, opened up new social channels to communicate with today's parent and quickly grew a loyal and engaged audience through our engaging #GracoCrew and #HeyHoGraco campaigns. Influencer seeding is a key strategy that has opened up new sales opportunities and driven credibility for the brand.

A strong integrated approach by supporting highly active social media accounts with sustained editorial outreach has helped to re-establish and set a new tone for the Graco brand in the UK. 


"I wanted to say I am LOVING the new posts and the memes on Instagram they are fabulous!!  Engagement looks great.

Thank you so much for your hard work. We probably don't say it enough but you guys are great and we appreciate your support."

Sharon Sheppard
Graco Sales & Marketing Manager, Allison Brands