US nursery brand, Graco had been a little unloved in the UK for a few years, with limited marketing spend. When the brand was brought under the Allison Brands portfolio, they approached Vista to help reignite the brand appeal to the UK audience.
We identified a fresh, fun and relatable tone for the brand, opened up new social channels to communicate with today's parent and quickly grew a loyal and engaged audience through our engaging #GracoCrew and #HeyHoGraco campaigns. Influencer seeding is a key strategy that has opened up new sales opportunities and driven credibility for the brand.
A strong integrated approach by supporting highly active social media accounts with sustained editorial outreach has helped to re-establish and set a new tone for the Graco brand in the UK.