Micro Scooters briefed us to devise a campaign to promote the benefits of its nursery range of products.
We engaged child development experts, Brytespark to research the physical benefits of scooting for a very young child. The research identified that physical confidence at a young age can lead to emotional and academic confidence as the child grows. The team also introduced us to the concept of Deliberate Play.
Building from this theory, we created the campaign Play for Life. A content rich programme, educating and enabling parents of pre-school children to support their child in developing confidence in their physical ability before starting school. Films, photography, a microsite, bespoke games, a launch event and media coverage came together to create a campaign that enabled Micro Scooters to enter the conversation around child health, childhood obesity and mental health. The campaign has opened doors to Government departments, new business partnerships and sales opportunities.
The launch of Micro Scooters Play for Life reached over 11.5m people in the UK.
Case study II
We supported Micro Scooters in changing perception of adult scooting in key urban locations. At a grassroots level we engaged local influencers, recruited scooting ambassadors, placed product in cool locations, held research groups and arranged Micro Meet-ups.
All our activity wass designed to deliver social content, engagement, conversation and infectious enthusiasm for scooting which would drive sales within the area.