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Peg Perego

Peg Perego is the stylish Italian nursery and toy brand with a strong heritage. Our brand building strategy has carefully protected the brand integrity as it entered the busy UK marketplace. Our integrated marketing approach, delivers editorial coverage alongside advertising placements, we manage social media content across three platforms and deliver strategic business partnerships to support the team in driving retailer sales. Influencer seeding, A Taste of Italy fully integrated campaigns and the first 'Face of Peg UK' search has grown the brand from being unknown with UK parents into a recognised aspirational marque. 

We are very proud to be custodians of this Italian heritage brand in the UK. 


Vista understand our brand and strategy intimately. Building our presence in the UK with creative campaigns on social platforms and through trade and consumer media, attending events and negotiating partnership promotions, they are a constant stream of new ideas to support our sales drive. They are a valued extension to our team.

Phil Howe
Peg Perego, Country Manager UK & Ire