Peg Perego is the stylish Italian nursery and toy brand with a strong heritage. Our brand building strategy has carefully protected the brand integrity as it entered the busy UK marketplace. Our integrated marketing approach, delivers editorial coverage alongside advertising placements, we manage social media content across three platforms and deliver strategic business partnerships to support the team in driving retailer sales. Influencer seeding, A Taste of Italy fully integrated campaigns and the first 'Face of Peg UK' search has grown the brand from being unknown with UK parents into a recognised aspirational marque.
We are very proud to be custodians of this Italian heritage brand in the UK.