Social Media for Business
Oct 30, 2020
Did you know that over half the world’s population is on social media daily? When put like that it’s easy to see why social media should form part of every business’ marketing strategy. Need more convincing?
The average social media user spends two and a half hours a day scrolling through their feeds or sharing content,
with around 50% saying they use these platforms to research brands.
Interacting with your target market through their preferred mediums is key to your success, whether you’re a start-up looking to build awareness, or a global brand needing to convert sales in a competitive market.
According to new research conducted by Visa, one in four online purchases is now made as a result of interaction with a social media outlet.
The platforms are making it easier for businesses to sell and consumers to buy, with app updates a seemingly daily occurrence. But keeping abreast of these developments and really understanding which ones are most pertinent to your business can be daunting. As with any area of marketing, social media requires a deep understanding of the intricacies of the platforms, how they integrate and complement one another, which platforms are used by your target market, and how to spend your time efficiently to achieve the best results.
One of the most recent changes that brands should be aware of comes from Instagram’s parent company (that’s Facebook) with the introduction of Business Suite – a central resource for businesses to access the tools they need to thrive across Facebook and Instagram. In Facebook’s words:
“Research tells us that business owners want to better operate across Facebook's apps, but are busy running their businesses. With Business Suite, you can manage all your activities in one place, giving you time back to focus on other aspects of your business.”
Within Business Suite you can see all of your alerts, messages and comments from across Facebook and Instagram, draft, schedule and publish organic content on both platforms, understand what is working for your audience through insights, and commit to paid social to expand your reach and share your content with defined and refined, custom audiences.
We keep up to date with the ever-changing social landscape, so that our clients don’t have to. As expert brand builders, we create meaningful and lasting relationships with customers, carefully curating content that weaves through every online touch point and drives a connection to our client’s business. We provide fast and effective customer service to keep customers happy and loyal. Our expertise in content marketing - incorporating SEO into traditional PR methods, social media and paid social means we deliver integrated campaigns that build brands online, drive sales online and help our clients achieve their business goals.
A recent study by CORQ, the digital trend forecasters, has highlighted the significant impact of creator partnerships on audience engagement, providing valuable insights for brands and PR professionals. At Vista Public Relations, we are dedicated to staying ahead of industry trends and insights to better serve our clients, so here we dive into the key findings of the study and their implications for the evolving landscape of brand communications and consumer engagement.
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