The Vista Brand Barometer

A bespoke service designed to understand brand perception and help shape growth.

We combine a range of qualitative and quantitative parent research and data gathering activities to monitor and track the health and performance of your brand:

How is your brand perceived?
How is it performing relative to competitors?
Is your brand front of mind?
Does your brand have an emotive connection?
What improvements can be made to help shape your future success?

Robust Research

1. Quantitative survey

Working with a trusted media partner with a database of over 22,000 parents, our consumer surveys go straight to the heart of your business.

We tailor and segment your audience to find out how consumers see your brand, how quickly they recall your brand verses competitors, what they think and how they feel about it.

2. Qualitative focus groups

We facilitate small and targeted consumer focus groups, to more deeply explore how your target parents are connecting with your brand, unprompted and in their own words.We explore key messages and culturally relevant brand messages.

Media & influencer stakeholders

Our network of highly influential media provide their perspective on your brand, your market and your competitors.

Media planning strategies

We use our forensic knowledge of your media landscape to improve reach to your existing and future customers, coupled with social media strategies to improve engagement and e-comm sales.

The Vista Brand Barometer concludes with a full and detailed report of the findings, with a communications strategy framework of brand building PR concepts to help take your brand to the next level.

Interested in the Brand Barometer service?

We can provide you with bespoke insight and valuable brand strategies.