Jane Pavia

Jane's worked in PR for 29 years. Brand building communications in the world's biggest PR firms, honed her talent as a creative strategist and she rose through the ranks quickly, with a fierce work ethic.

She is passionate about proving PR's commercial value and skilled at working at a senior level in cross-agency marketing teams. She has represented leading brands in booze, FMCG, engine oil, motorcycles, cars, retailers, theme parks, food, cruise ships, toys, healthcare, baby products, clothes and shoes.

She set-up Vista to prove a point that PR agencies can be favourable to a work/life balance. She is fascinated by the power of mum, and the size of her purse. She sets incredibly high standards for Vista and, because she believes passionately in every brand she works with, she is also highly selective over who Vista will represent.

Zoe Birch

With 19 years in PR, Zoe tackles complex briefs in both the B2B and B2C environment. She has spent five years of her career working in the PR team at adverising agencies so is highly experienced in integrated solutions.

Zoe has represented clients in the energy, automotive and retail industries, and has developed an expertise in crisis comms, events and corporate profiling. She is an excellent copywriter and passionate about media relations.

Nothing phases Zoe as a calm operator, incredibly reliable and an accomplished PR, who is also a great team player and fun to have around.

Georgina Morgan

George is a rare talent with a super powered creative mind that delivers a perfect springboard for the team's client strategists. 

20 years in the PR industry working across sports, food, homewares, gifting, charity, toys and nursery, George has a broad network of contacts spanning sectors and specialisms.

George keeps a very close eye on the news agenda and weaves engaging creative into our client's news to create stories that will pop.

She is instrumental in fostering close working relationships with key media and her unwavering dedication, coupled with her dynamic skill set, drives innovation and excellence within our team. 

Meg Cookes

With Vista for two years, bringing over 7 years’ experience working in retail, within childrenswear and sustainable clothing, Meg brings fresh knowledge and a consumer perspective to the agency.

While working in retail, Meg graduated with a degree in Fashion Marketing and Communications, from Fashion Retail Academy.

She has a passion for fashion, researching emerging trends and innovative brands leading the future of sustainability within the industry. She is particularly interested in the power of influencers and runs all of Vista's collaborations.

She is highly experienced in delivering social media across all platforms developing engaging messaging strategies to deliver the brand vision.

Catherine Scotcher

Having worked in PR and comms roles for 25 years, Cath has extensive B2B experience, with a particular specialism in waste management, recycling and environmental PR. Her other sector expertise includes healthcare, packaging, manufacturing, oil and gas, IT networking and cybersecurity, technology, public sector and professional services.

Having supported clients in the recycling and waste management sector since 2004, Cath has an in-depth understanding of the challenges and opportunities for organisations in this sector and loves getting to grips with complex, technical information to then convey this in engaging ways through a range of comms channels.

Cath is results-focused and possesses very strong writing skills. Her core skills lie in content creation, media relations, stakeholder communications, event support and project management.

LJ Upton

Specialist in social media strategy, content, brand partnerships, influencer collaborations, and social media design, LJ has advanced experience and knowledge of the hair and beauty industry, having worked with Nails.INC, Manta Healthy Hair Brush, Keune, Little Butterfly London, every&one skincare, WeKind London, Nicky Clarke, Paul Mitchell, Holler&Glow, INC.redible, MyMood London, Electric Space, and Salon Success.

With boundless brilliant ideas that transition from social to PR, LJ has been consulting to Vista for five years.

Jess Lee-Jones

With 4 years’ experience working in retail, and previous experience in retail and social media marketing, Jess brings a fresh perspective and contemporary understanding of the industry to the agency.

Holding a degree in Marketing Management from the University of Brighton, Jess combines academic knowledge with hands-on experience.

With a passion for consumer psychology, she excels in creating tailored marketing campaigns that connect with consumers on a personal level.