With the ever-expanding number of social influencers who can impact a sale, businesses are in a position to pinpoint content creators who are hyper-relevant to their target audience. 

As social media users access multiple platforms for different purposes, brands must now consider cross-channel influencer marketing campaigns to maximise their audience reach.

Engagement is a key indicator for success and this is leading brands towards micro-influencers who have between 1,000 - 100,000 followers. The fewer the followers, the more engaged the audience and this means the more the influencer can affect a sale via their recommendation. Influencers commercialise their content with growth, so micro-influencers fall in the sweet spot of higher engagement, higher relatability and cost efficiency to squeezed marketing budgets where every penny of investment must be evaluated.

Introducing the Vista Talent Agency – a hub for hundreds of micro-influencers influencing the family market.

We have arranged influencer collaborations for a number of years and have now consolidated the offering to benefit both the brands and the content creators. 

Hundreds of talented micro-influencer content creators influencing the family market are now established on our central database, approved and ready to work with strategically aligned brands.

We work closely with micro-influencers across multiple platforms to deliver ‘coverage’ to our clients on their pages, while delivering approved bespoke content for the brand to use on theirs. UGC content is proven to get more engagement and this content is perceived to be more relatable than brand owned content, with only 15% of consumers saying they want to see brand owned images. So these additional shots add a huge amount of value to the relationship. 

Influencer marketing is a valuable resource, so should be treated as such. Our collaborations are designed to meet business requirements, be that to drive sales, or improve awareness, reach new audiences or amplify business messages. The objectives are agreed with the client up front and used as a bespoke framework of filters to identify the right influencer fit. Suitable influencers are identified and approved prior to moving forwards and every collaborations follows a strict evaluation process to ensure we prove ROI.

We operate professional briefings and contracted agreements so each party feels comfortable with the process. We agree measures for success at the outset. Our arrangements can be on a paid or a gifted-only basis, but with every interaction at Vista, each party is treated with the utmost respect.   

Another trend to watch in 2023

Livestream shopping is set to take off as it enables a direct route to purchase, with users checking out within the platform. As the algorithm is delivering content it anticipates a user will resonate with, brands are no longer marketing to their followers, but to anyone in the app who is likely to be interested in the content. Social media is becoming the perfect personalised shopping experience.

2022 saw social platforms create in-stream shopping and livestream commerce, with TikTok leading this market, eyes on Pinterest and YouTube working on offerings in this commerce trend for 2023.

Douyin, China’s equivalent to TikTok is reported to be generating the majority of its revenue from in-app purchases. The US and UK are expected to follow.

Let Vista propel your relationships with micro-influencers in 2023.