SEO is now critical to business communications. If your target audience uses Google to search, then you need Google to trust your site and your content. You need an SEO strategy if you want Google to value your website more than your competitors.

We work in silo, and collaboratively with SEO Tech agencies to improve our clients' digital footprint and search rankings. Fire-up your strategy with 5 exploratory questions:

1. What keywords should we be using?

All Tech SEO agencies or web developers will have a list of keywords that need to be weaved into site content and these words must be reiterated in all brand content eg. press releases; blogs; campaign materials. Brand websites must answer the key questions that people are searching for. If you are not working with an SEO agency, use tools such as AnswerThePublic.com to root out highly used search terms. We also use Google's Keyword Planner. 

2. What URLs should we be targeting?

The holy grail of SEO PR is getting a linkback to a client’s website, from another trusted source. Armed with target landing pages for your website, you can build a cohesive content strategy and interesting brand stories. Although harder to achieve with the rise of 'affiliate' programmes and e-commerce content, it’s certainly not unachievable – and we have the PR armoury to make it happen. 

3. What brand digital content are you creating?

From blog posts, FAQs, and factsheets, to videos, testimonials, and infographics. Is the Tech SEO agency, or inhouse team planning unique digital content? If not, identify the assets that will bring your story to life and lead people to link to your site.

4.  What is the current DA of the site?

Each website has a Domain Authority.   Use Moz to identify the starting point DA of your site so that you can track progress. And also use it to identify the key sites you want to feature your business and provide a backlink. Gone are the days of spammy scatter gun releases looking for reach not value. Your SEO will improve, the more trusted and valued sites feature your business and even more valuable, linkback to it. Also consider relevance - not all the sites that are highly relevant to your business will have a strong DA (of over 50). In some scenarios it's important to focus on the people who will read the content and not just how Google will read it...

5. Where’s the low-hanging fruit?

Software programmes such as Ahref's Backlink Checker can advise where competitors have coverage and links, and where you have ‘lost links’. Mine the list with the aim to restore lost links, target and replicate competitor coverage.

Combining Tech SEO with SEO PR is a powerful combination to achieving a strong DA and capitalise on searches around your business specialism. Call us if you'd like some support.